Marketing communication from each promotion mix element such as personal selling,advertising, sales promotion, and public relation are combined to get the attention of consumers. Consumer themselves don't recognize these elements, the consumer usually gets the message through Ads or advertising. However these elements are responsible for communicating with consumer directly or indirectly.
Transit Center is predominately focused on personal selling, public relations, and advertising. Sales promotion is not an important element for it's target market, for the reason that the benefits that the company offer is already helping commuters for these companies save money and also helps the employer save money. As discussed before in earlier blogs Transit centers target market is commuters for businesses in big cities national. Throughout my blogs I've talked about New York City because this is where the headquarters is located and it's mass transit is enormous compared to other cities. Transit center incorporates personal selling when the sales representatives goes to these companies face to face with human resources/payroll they present their services with a presentation which the employees can also be present. Their services are advertised on mass transit subway, buses, and products. Also events help advertise Transit Center publicly. These events are partnered with organizations to advertise their services and at the same time allows the public, businesses, and commuters understand Transit Centers mission. Transit center ultimate goal is help commuters of business gain awareness of how they can help reduce traffic in big cities and better the air quality.
Transit center message can be interpersonal communication and mass communication. Being that sales representatives deal with these companies face to face it helps the receivers better understand the services offered. Mass communication is conveyed through advertisements and events that help commuters again awareness.
Another way Transit Center conveys it's message is through twitter. Transit Center uses Twitter as a social network that keeps readers updated for events and things that are happening in the environment. They also post links to other websites pertaining to topics on their tweets so you can get a better understanding of current events.
Some examples of Tweets
TransitChek
@TransitChek TransitCenter’s President and CEO discusses potential reduction in $230 transit benefit cap on CNBC.COM bit.ly/ru0Iz6
14 Oct via web
Today is World Ozone Day. Switch from driving to mass transit as a way to help preserve the Ozone Layer. bit.ly/nQr1SK
16 Sep via web
Traffic is growing longer and more painful in cities around the world, according to IBM’s Global Commuter Pain Study. bit.ly/mX3pKh
9 Sep via web
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