Sunday, November 20, 2011

Ch 8 Segmenting and Targeting Market


New York City being the largest city in the United States has a transportation system that includes the largest subway system, which is measured by track mileage. In addition to that, other mass Transit that connects buses and trains throughout other cities. The Transportation Market is not only environmental favored by commuters but also a necessity in today’s society. Could you imagine what New City would be like if everyone use cars and even other cities like San Diego or Chicago. I think it would be chaotic. Transit Center targets business commuters in cities but also partnered with transportation organizations, and transit operators across the nation. With New City Mass transit and other Cities as Market segment that have similar product needs working together to create a safe reliable commute each day for workers. 


Transit Center demographic segmentation in the placement of their headquarters is based in New York City not because it has the largest transportation system but also because they Service 11,000 companies, majority of companies based in New York city. People from all ages, gender, social classes, personalities, and Lifestyles use Mass Transit System Nationwide.

Transit Center Targets employee commuters, but if they had a choice I think they would Target everyone since they are non-profit. However the city has to make a profit and that’s why the Transit Center focuses on one segment instead of the cities as a whole. Transit Center allows people who are working to support family, an opportunity to reduce traffic congestion and air pollution, preserve our natural resources and support the economy.  

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