Ch 7 Business Marketing

Business marketing is defined as marketing of goods and services to individuals and organizations for purposes other than personal consumption. We can say that Transit center is an example of business marketing because the services are offered to companies for employees and employers with the purpose of using their metro cards, Transitchek credit visa, or vouchers for traveling back and forth to work. These products offered through Transit can be used for other purposes, such as travel for family functions and events but the customer has to keep in mind that the services offered has a cap of $230 dollars a month and therefore the customer has to determine if the services is used as a business product or consumer product.

Business-to-business electronic commerce is also used for Transit center services. Transit center offers a feature online that allows the employer to manage the employees account and if products like metro cards need to be ordered and sent to company which is considered bulk. The employer can pay for that service online through Transitchek website. This process eliminates paper order and employers from calling Transit center to order products.

Transit Center has an strategic alliance with all city Transportation. Evens though Transit is non profit Business they still get their products from New York City and other cities in order to provide services to other firms. Each of these products( metro card, visa cards, vouchers) have a price to distribute and that's why there usually are delivery charges. Transit center also works with New York city Transit to keep their customers updated on changes or additions to Transportation.

Transit center understands the importance of customer service. They constantly find ways for their customers to better manage their benefits without hassle at the same time help to attract and retain employees by saving them money on commuting cost. They help to educate the employers and employees about commuter benefits. No customer is more important then the other. If Transit Center continues to provide quality service to companies and stick to their "Every one benefits" they can continue to be the lowest cost provider of employee commuter benefits.