Ch 11 Developing and Managing Products

Innovation does exist for Transit Center; the services offered is a new product for commuters who never knew what it meant to save money on their annual commute, until they signed up for Transitchek.  As explained in marketing terms innovation is a product perceived by a potential buyer. It really doesn’t matter whether the product is “ new to the world”. It is new to potential adopter; it is an innovation in this context.  Transit Center has been operating and providing services for years but to many people who join different firms who never herd of Transitchek benefits ,this a product they seek out and want to learn how they can save. A Feature that has been added to the existing product line is Transitchek benefit management online.  Before customers had to get their product like metro cards, Transitchek Visas through order forms or calling the service number for Transit Center sales department.   

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				The online program offered online allows administrators from the firms the ability to place orders online and make direct payments for the services for each benefit program for their employees. In addition, the employees can also manage their benefits for their Transitchek visa card and their Transit Parking.

An improvement to Transit Center is how the employees of each firm can enroll in and manage their TransitChek commuter benefits account online from any Smartphone or tablet!

Employees can enroll anytime, anywhere. The application that you can download on smart phones allows you check balances on their TransitChek QuickPay Card, a prepaid Visa card, instantly

they can also view the last ten transactions made with their TransitChek QuickPay Card all employees can view the benefits used for the last three months, most important If there's a change in their commute — they can change their benefit. In addition With TransitChek Mobile application, the firm and their employees will also have access to the latest TransitChek information and product news.

Transit Center uses the commuters Reponses for developing new ideas or known as Market research update. This allows the company to determine what it needs to improve on or create for their customers. They formulate reports from more than 500 Transit Center commuters. These reports help then develop a NET promoter Score, which is a commonly used customer loyalty metric. They also see how they meet customers’ expectations. Overall the company did a very good ob exceeding customer expectations on the most important element such as the program is easy to implement and administer, helping save on payroll taxes, and cost effective relative tot other providers.