Ch 10 Product Concept

As explained in chapter 10, a product is more then tangible good it can also be services and ideas.  Transit Center offers its commuter benefits (Transitchek) to employees in different companies as a service.  The services can mostly be classified as a consumer product.  Specifically in NYC, metro cards are used to produce the services for commuters. In addition to that Transit Center thinks of innovative products for example web based ordering and mobile apps that assist commuters and allows them to manage their benefits.

You can really categorize consumer products for Transit center because the service you decide to choose is easy to implement and prices for your commuter benefits varies depending on what you determine would be your monthly expenses. Generally speaking, Transit Center services are the lowest cost provider for employee commuter benefits. It not a benefit that anyone can have because it specifically offered to employees of companies.  However this is an option by the consumer/ commuter to decide if the services are suited to their personal wants.

For Transit Center or Transitchek the product mix would consist of different forms of payment for public transportation i.e. Metro cards, Transitchek visa, and vouchers. These can either be directly delivered to the companies or employee’s homes.

Transit Center is typically branded as Transitchek because Transitchek is the service that is provided by Transit center. Most employees who have or know someone that has Transitchek commuter benefits recognize that Transit center logo or term is located on back of metro cards recognizes Transitchek cursive   or   .  These logos can be found on items used to promote the company( umbrellas, pens, bags etc. ) even on subway trains.