Transit center is known for their benefits for mass transit but in addition to that they also offer parking Transitchek credit card that allow people that need to drive their car into the cities or parking garages before board train. This is considered a dual benefit from the company. Even though transit center goal is to have commuters take mass transit. They are also looking to diversify their market. At the same the company emphasize how taking mass transit save money and sticks to it mission statement. Realistically there are still people who may need to drive their cars daily, so the company takes this into consideration. This a great marketing strategy which does not limited to a target market.
It's competitive advantage is that the commuters can use transit credit card that can be used to purchase subway and metro passes. This saves commuters time, they will not have to pull out cash from ATM machines. The benefit is setup where their companies allocate a portion of pay check each month to be deposited on credit card. Another option is the employee can use metro cards (if live in NY state) that are mailed to employees with the Transitchek logo. If transit credit card or metro card is lost, employees can have their card mailed into them. Specifically for New York City there is a replacement center you can go to get a replacement card if lost.
What sets Transit center apart from its competitors is they offer a website and mobile application that allows users to enroll, check, change monthly benefits at any time.
Here is a testimony from one of the companies that use Transit Center benefits
“I think it's really valuable and a great benefit for our employees to put pre-tax dollars toward their public transportation. They receive them directly at home, and the enrollment is through the website. If they want to change anything, it's through the website. They have more flexibility.”
--Human Resources Associate, MindShare
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