Ch 4 The Marketing Environment

Transit Center’s target market is, of course the employees and employers of companies. They understand that today people are always looking for a bargain and people want to save.  They try to look for new ways to enhance benefits packages with TransitChek Programs. Transit offers two separate packages that company can choose best to suit that particular company and its employees. They have IRS-approved pretax benefit which not only saves employees money, also companies saves. And, the more employees the companies have enrolled, the more that company saves. They offer resources to help companies calculate how much their company can save on payroll taxes. In addition to that offering resources to help commuters calculate their savings each moth. This Transit offers their services because they recognize the external environment factors such as the raising prices of gas and increasing commuter cost. 

 Here is resourceful tool that is used by Transit Center to help its 

commuters estimate what they are saving Annually. 

Monthly commuter expenses	$
Monthly parking expenses	$
Annual salary	$   Please select                                         17,000                                         25,000                                         32,000                                         35,000                                         40,000                                         48,000                                         55,000                                         62,000                                         70,000                                         78,000                                         85,000                                         91,000

Monthly Costs without TransitCenter*	$
Monthly Costs with TransitCenter*	$

$460

 

$307

 

$

Enrolling in a TransitCenter program could net you anannual savings of $1836.

 

This one is used to help Companies Calculate payroll Tax savings ( note these are estimates) 

How many employees do you have?
How do your employees commute?
% employees using mass transit only
% employees using mass transit & driving

$