Sunday, September 25, 2011

Ch.5 Developing a Global Vision

Transit center is not known for globalizing their services, however they market to major cities national like Chicago, SanFransico , Philadelphia, Seattle, Boston, Delaware valley, New Jersey and of course New York City. Even though they don't offer services world wide they still share a common interest with the world, which is to reduce carbon emissions.

"Several countries have indicated in recent months that they will go carbon neutral, led by Costa Rica, New Zealand and Norway. The United Nations system itself, led by Secretary-General Ban Ki-moon, and guided by the UNEP-led Environment Management Group, is moving towards carbon neutrality. UNEP is also facilitating carbon neutrality in all sectors and all regions through its climate neutral network." found on http://www.coolplanet2009.org/climate-change-news/twelve-steps-to-lower-co2-emissions.html

Transit center headquarters is located in New York City. Their strategy for it's national marketing is to offer the same services to commuters national. New York city may use Transitchek credit cards for commuter to purchase their metro cards. Nonetheless transit has one service for it's market and promotes it the same way in these big cities. The only difference is the transportation system that is used is different.

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