Ch.17 Advertising and Public Realtions

In terms of type of advertising, Transit Center can best be described as a Product Advertising company.  They Even though they are non-profit company they still try to persuade other companies to enroll employees into Transit Center commuter benefit program. In other words they are still selling a service to these companies, with intent to show companies how they and the employee can benefit from the services offered through Transit Center’s transitchek program.  Transit Center focuses on identifying the service products without emphasis the actual products like vouchers, metro cards, or transitchek credit cards.

            Transit Center conveys it message by using common advertising appeals. The three that are used by this company is Profit, Convenience, and Environmental Consciousness.  The first being Profit as discussed before the main purpose why companies and employees enroll in commuter transit benefits is to save money.  Employees pay for their commute, tax-free with flexibility to set aside up to $230.00 a month for mass transit use and if need $230.00 for commuter.  Convenience is another element that appealing, many commuters like that they don’t have to go to purchase the product. The transitchek credit cards, vouchers, or metro cards can be mailed to your house or the company you work for. The commuter is also able to manage their Transitchek account online, Smartphones, and Tablets. The last advertising appeal is environmental consciousness, which is most important to why the company exist. Transit Center is a nonprofit organization whose mission is to encourage the greater use of mass transit in order to reduce traffic congestion and improve air quality. For many being able to create a healthier cleaner environment is what they value. Some commuters are environmental conscious and refuse to drive if they don’t have to.   

With Transit Center education and awareness activities you can say two of major public relation tools that is used by the company is consumer education and sponsorship. They participate in Dress for Success, which is also a non-profit organization that helps the unfortunate women by giving them professional attire for the business field to assist in finding a job. In addition to that transit center also sponsors to organization like breast cancer Earth Day.  Being associated with these important renowned organization help promote and get commuters and companies to know who Transit center is.